
The ESP Group
June
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Jun. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Jun. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Jun. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Jun. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Jun. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
July
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Jul. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Jul. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Jul. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Jul. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Jul. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
August
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Aug. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Aug. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Aug. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Aug. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Aug. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
September
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Sep. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Sep. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Sep. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Sep. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Sep. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
October
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Oct. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Oct. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Oct. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Oct. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Oct. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
November
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
1 : KPIs monthly summary - reviewed with Kay. Starting Nov '23
2 : Profit: Quote at a minimum of 25% and a stretch target of 30% for every quote
3 : Profit and costs: Reviewing project budget reports with Kay - aim to minimise costs
4 : Create 'rolling year' view of KPIs with support from Derrick
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
1 : Website, SEO. Collect 1 review on the site by the end of Nov
2 : Increase lead generation to a minimum of 4/week or 14/month, producing 2-3 quotes/week or 10/month on average
3 : Virtual office in Portsmouth. Track value of the office in cost-per-lead - starting Nov '23
4 : Partnerships. Research options re partnership agreements. Create a list of potential partners. Post on WhatsApp and LinkedIn
5 : Cold-calling and knocking on doors. Commit to doing this once a month
6 : Targetting specific customers - researching, stalking, producing specific sales material, contact strategy
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
1 : Weekly strategy/long term/ development work - out of business hours (weekend) starting Nov '23
2 : Check this online coaching portal weekly
3 : Daily task: Do/progress one long term thing before anything else each day. Start small.
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
1 : Box twice a week
2 : Run/exercise at weekend once a week
3 : At least one social event of my own choosing a month
4 : Read every day
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Nov. | |
Objective | Percentage | Comment | Origin Month |
KPIs monthly summary - reviewed with Kay. Starting Nov '23 | 100% | FY 22/23 final numbers: £405k in total revenue, £111k gross profit, 14% EBITDA and £37k (9%) net profit and 28k (7%) closing cash. £35k to Steve (cash almost covers directors salary) | November2023. |
Profit: Quote at a minimum of 25% and a stretch target of 30% for every quote | 100% | November2023. | |
Profit and costs: Reviewing project budget reports with Kay - aim to minimise costs | 20% | task set | November2023. |
Create 'rolling year' view of KPIs with support from Derrick | 100% | Thank you Derrick! | November2023. |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Nov. | |
Objective | Percentage | Comment | Origin Month |
Website, SEO. Collect 1 review on the site by the end of Nov | 0% | google listing verified (on maps anyway..) task set for Kay to offer vouchers/charitable donation for review offer decided switching from trustpilot to google now listing verified, better fo seo and more freedom with review invites | November2023. |
Increase lead generation to a minimum of 4/week or 14/month, producing 2-3 quotes/week or 10/month on average | 68% | google ads started wont have data til month end | November2023. |
Virtual office in Portsmouth. Track value of the office in cost-per-lead - starting Nov '23 | 15% | started task to review monthly to see if seo/virtual office has made any difference findings might be skewed by google ads starting | November2023. |
Partnerships. Research options re partnership agreements. Create a list of potential partners. Post on WhatsApp and LinkedIn | 30% | in talks with mechanical conrtractor re possible cross referral already in place with electrical contractor - task to firm up this arrangement already in place with furniture supplier - meeting proposed with their MD to discuss going further with website etc already in place with mri manufacturer - no scope to increase- task to see possible scope to firm up the arrangement? now at forefront of my thinking but no specific progress | November2023. |
Cold-calling and knocking on doors. Commit to doing this once a month | 25% | no new leads but did get a follow up appointment from non responder by dropping in | November2023. |
Targetting specific customers - researching, stalking, producing specific sales material, contact strategy | 25% | compiled list of 13 companies with key people identified and contact details where possible, next stage.. | November2023. |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Nov. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Nov. | |
Objective | Percentage | Comment | Origin Month |
Weekly strategy/long term/ development work - out of business hours (weekend) starting Nov '23 | 25% | definitely at the fore of my awareness now, will try working on sales project tomorrow | November2023. |
Check this online coaching portal weekly | 100% | November2023. | |
Daily task: Do/progress one long term thing before anything else each day. Start small. | 50% | mostly doing this, not quite a habit yet only done long term stuff twice (but a fair amount) this week, time pressure with a combination of time on road and Kay off work a lot | November2023. |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Nov. | |
Objective | Percentage | Comment | Origin Month |
Box twice a week | 50% | Injury has affected this still injured | November2023. |
Run/exercise at weekend once a week | 50% | Sprained ankle been told 5 weeks.. | November2023. |
At least one social event of my own choosing a month | 100% | took dad up pub at weekend just the two of us while he was down | November2023. |
Read every day | 20% | started this but cuts into sleep.. tried morning and night, we'll see.. this hasn't gained traction, mostly as something else has to give to accomodate it | November2023. |

The ESP Group
December
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
1 : Profit and costs: Reviewing project budget reports with Kay - aim to minimise costs
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
1 : Website, SEO. Collect 1 review on the site by the end of Dec
2 : Increase lead generation to a minimum of 4/week or 14/month, producing 2-3 quotes/week or 10/month on average
3 : Virtual office in Portsmouth. Track value of the office in cost-per-lead - starting Nov '23
4 : Partnerships. Research options re partnership agreements. Create a list of potential partners. Post on WhatsApp and LinkedIn
5 : Cold-calling and knocking on doors. Commit to doing this once a month
6 : Targetting specific customers - researching, stalking, producing specific sales material, contact strategy
7 : Increase LinkedIn/social selling efforts - outsource?
8 : Work on Brand, story and USP
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
1 : Appraisal with Kay -address sick time/work form home issues - try to avoid natural instinct to use Hitler approach
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
1 : Weekly strategy/long term/ development work - out of business hours (weekend) starting Nov '23
2 : Check this online coaching portal weekly
3 : Daily task: Do/progress one long term thing at some point each day. Start small.
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
1 : Box twice a week
2 : Run/exercise at weekend once a week
3 : At least one social event of my own choosing a month
4 : Read every day
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Dec. | |
Objective | Percentage | Comment | Origin Month |
Profit and costs: Reviewing project budget reports with Kay - aim to minimise costs | 100% | reviewed all that have been completed | December2023. |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Dec. | |
Objective | Percentage | Comment | Origin Month |
Website, SEO. Collect 1 review on the site by the end of Dec | % | December2023. | |
Increase lead generation to a minimum of 4/week or 14/month, producing 2-3 quotes/week or 10/month on average | 68% | December2023. | |
Virtual office in Portsmouth. Track value of the office in cost-per-lead - starting Nov '23 | 15% | December2023. | |
Partnerships. Research options re partnership agreements. Create a list of potential partners. Post on WhatsApp and LinkedIn | 40% | December2023. | |
Cold-calling and knocking on doors. Commit to doing this once a month | 0% | December2023. | |
Targetting specific customers - researching, stalking, producing specific sales material, contact strategy | 35% | not touched this project since starting it last week. Talked about it a lot! | December2023. |
Increase LinkedIn/social selling efforts - outsource? | 20% | December2023. | |
Work on Brand, story and USP | 5% | December2023. |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Dec. | |
Objective | Percentage | Comment | Origin Month |
Appraisal with Kay -address sick time/work form home issues - try to avoid natural instinct to use Hitler approach | 15% | December2023. |
Business Growth | Efficiency. Improve personal focus and efficiency | Dec. | |
Objective | Percentage | Comment | Origin Month |
Weekly strategy/long term/ development work - out of business hours (weekend) starting Nov '23 | 25% | December2023. | |
Check this online coaching portal weekly | 50% | December2023. | |
Daily task: Do/progress one long term thing at some point each day. Start small. | 15% | December2023. |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Dec. | |
Objective | Percentage | Comment | Origin Month |
Box twice a week | % | December2023. | |
Run/exercise at weekend once a week | % | December2023. | |
At least one social event of my own choosing a month | 100% | meeting friends at pub xmas day | December2023. |
Read every day | % | December2023. |

The ESP Group
January
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
1 : Aim to create and maintain positivity. Review tools and approaches from Derrick's mails 2023
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Jan. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Jan. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Jan. | |
Objective | Percentage | Comment | Origin Month |
Aim to create and maintain positivity. Review tools and approaches from Derrick's mails 2023 | 0% | Concerns re maintaining a positive mindset and structured time management. Discussed options and tools - will meet again to review next week | 2023. |
Business Growth | Efficiency. Improve personal focus and efficiency | Jan. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Jan. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
February
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
1 : Aim to create and maintain positivity. Review tools and approaches from Derrick's mails 2023
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Feb. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Feb. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Feb. | |
Objective | Percentage | Comment | Origin Month |
Aim to create and maintain positivity. Review tools and approaches from Derrick's mails 2023 | 0% | December2023. |
Business Growth | Efficiency. Improve personal focus and efficiency | Feb. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Feb. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
March
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Mar. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Mar. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Mar. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Mar. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Mar. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
April
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | Apr. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | Apr. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | Apr. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | Apr. | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | Apr. | |
Objective | Percentage | Comment | Origin Month |

The ESP Group
May
My Successful Outcome:
Growth in the business
- Better control of the 'wild horse'. Keeping up with the Sales and everything else
- Better systems and processes for quoting and selling
- Meetings on site, managing on site
- Managing prospects
- Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business
- Confident that I'm making enough money
Quality of life
- Looking forward to taking some time off over Christmas
- Some time in Europe - trackdays on the motorbike
- Holidays without the wife
- Keeping fit. Boxing 2x - 3x a week
- Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
- Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
- The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Beliefs:
- Negativity has had a catastrophic affect on my life, I will stop this and be more positive.
- Activity triggers progress. (Hard work puts you where good luck can find you)
My 12-month Coaching Commitment Statement:
My 12 month goals
Theme : Business Growth
Annual Goal 1 : FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
Consequences:
Theme : Business Growth
Annual Goal 2 : Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
Consequences:
Theme : Business Growth
Annual Goal 3 : Team Management: Personal learning and development on team management and leadership.
Theme : Business Growth
Annual Goal 4 : Efficiency. Improve personal focus and efficiency
Theme : Business Growth
Annual Goal 5 : Balance of work and life: Find time to do the things I enjoy in life.
Business Growth | FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin. | May | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average | May | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Team Management: Personal learning and development on team management and leadership. | May | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Efficiency. Improve personal focus and efficiency | May | |
Objective | Percentage | Comment | Origin Month |
Business Growth | Balance of work and life: Find time to do the things I enjoy in life. | May | |
Objective | Percentage | Comment | Origin Month |
Book a meeting :
My Successful Outcome:
Growth in the business - Better control of the 'wild horse'. Keeping up with the Sales and everything else - Better systems and processes for quoting and selling - Meetings on site, managing on site - Managing prospects - Become a competent business man - being an entrepreneur - spotting opportunities, maybe selling the current business - Confident that I'm making enough money Quality of life - Looking forward to taking some time off over Christmas - Some time in Europe - trackdays on the motorbike - Holidays without the wife - Keeping fit. Boxing 2x - 3x a week - Find time to read more
My Values:
- Fitness. Physical fitness is important to me, but it often gets squeezed with time. Healthy body, healthy mind
- Accuracy. People say I'm a perfectionist but I'm not - there's no such thing as perfection. It's a mindset thing - and it shows in my work. You have to compromise to get things done
- Organisation. I like to be organised, but I'm get interrupted a lot. Time management is important
- Trustworthiness. I'm known as a safe pair of hands. I do it right and well. I have a good, trustworthy reputation
- Happiness. I'd like to be happier, less stressed and more positive.
My Guiding Principles:
Enjoy a higher quality of life for myself, my wife and my friends. Spend more time doing what I want to do and less time doing what I need to do.
The business has grown massively - I can't believe how much and how quickly things have changed in the last year. I want to fix the disappointments I've had from last year.
My New Belief:
Annual Goals
- FY 23/24 (Nov '23 - Oct '24): Revenue target of £600k (£750k stretch) at a profit of 27% gross margin.
- Marketing and Sales: Achieve Aim to achieve £50k/month @27% gross margin on average
- Team Management: Personal learning and development on team management and leadership.
- Efficiency. Improve personal focus and efficiency
- Balance of work and life: Find time to do the things I enjoy in life.
Business Growth
Business Growth
Business Growth
Business Growth
Business Growth
My 12-month Coaching Commitment Statement :